Iron Man 3 is back on the big screen in 2019.
It was the fifth time the popular superhero movie franchise was rebooted, following its debut in 2009, 2010, 2011 and 2014.
And although the reboot didn’t do much to cement the franchise as a huge box office draw, its return to cinemas was heralded as a big win for the film industry.
The reboot was also the first of many that would follow.
And, despite some critics’ ire for the tone of the reboot, Iron Man has enjoyed its biggest box office success since the reboot.
“Iron Man 3” earned $1.7bn in its opening weekend, breaking the record for the highest opening weekend for a film in its genre.
In 2019, the film made $2.4bn.
Iron Man was also credited with helping propel Marvel Comics into the forefront of digital publishing.
In the process, it helped push the company to become the biggest publisher in the world, and the third biggest in the US behind Disney and Warner.
The studio also had the biggest marketing budget of any studio behind Pixar and Marvel, according to Variety.
“Marvel is the king of merchandising,” says Alix Dallaire, senior media analyst at market research firm Mintel.
“There are a lot of people who are fans of Marvel and the franchise and have been following it for years.
But it’s very hard to say who is really the biggest in terms of the merchandisers they have.
Marvel is the only company in the industry that has a dedicated fanbase that can help them create the best merchandise for their characters.” “
They have to really focus on their characters, their universes and how to communicate with their audience.
Marvel is the only company in the industry that has a dedicated fanbase that can help them create the best merchandise for their characters.”
So, where does the future lie for the franchise?
The film franchise has been a critical darling for many in the media and film industry over the years.
For years, the superhero film franchise was heralds as the most influential comic book property of all time, with a loyal following that has grown to include a growing number of younger fans.
Marvel has always made sure that its movies have a diverse range of characters and storylines, and Iron Man is no exception.
But as the franchise has aged, so has its popularity.
In 2018, Iron Men 3 had a dismal domestic debut, only earning $10.3m in the UK.
In 2020, it took in $40m in its first domestic week.
“It was an awful film and we have to look back and see how we got it where we got in the first place,” says Michael De Luca, president of Marvel Entertainment.
“We were a very young company when Iron Man 2 came out and we really weren’t paying enough attention to that.
We also saw a big change in the way that people were watching and how they would watch the film.”
“Iron man 3” is a great way to introduce some of these characters and see what’s coming down the pipe.
“He’s got a bit of a history with a lot on the line in the film and I think it’s good for the brand to have that story in the new movie,” says De Lucas.
“But what you see in the movie, it’s more of a story about the franchise than a sequel.” “
Iron Man 4: “Ironman” is coming out on July 7. “
But what you see in the movie, it’s more of a story about the franchise than a sequel.”
Iron Man 4: “Ironman” is coming out on July 7.
Watch our video guide to Iron Man: “Marvel’s Iron Man” series Watch more Marvel movies on the BBC iPlayer.
The movie is also bringing back some characters that had been absent from the franchise since the first movie, including the Avengers, the Fantastic Four and the Guardians of the Galaxy.
But while those characters are back, some other big-name characters have been replaced.
Among those is Iron Man’s villainous nemesis, Thanos, who is now a playable character in Marvel’s Avengers: Infinity War movie.
“One of the great things about the Iron Man universe is that we’ve had so many heroes and villains in the franchise, and Thanos has been around for a long time,” says Dallares.
“So, we are going to be able to explore some of those characters in the Infinity War film.”
And what does that mean for the movie?
Dallaires says that Thanos will have a role in the sequel, which is set to be released in 2019, but not in 2020.
And that he has been the most successful villain